MOCA Retail Showcase is a companion app for demonstrating and testing location-based marketing campaigns using MOCA, an award-winning customer engagement platform for mobile and web.
Leveraging machine learning and location-based technology, it enables the delivery of 1-to-1 personalized communications according to customer profile, behavior and micro-location. MOCA delivers added value for any company interested in better understand customer behavior, encourage more loyalty, enhance customer experience and increase revenue.
With real-time segmentation, online-offline retargeting, personalized recommendations, and automated proximity campaigns, companies like GSMA Mobile World Congress, Fira de Barcelona, HiMedia and Ogilvy can develop more effective communication with their customers across the mobile channel.